Sarah and I usually do our grocery shopping on Wednesday evening. This week, we noticed that the Christmas candy was already on the store shelves. In addition, a ten-foot wall of Coca-Cola products in Christmas packaging was built around the dairy products area (don’t get me started on the symbolism of forcing people to confront and detour around a huge wall of Coca-Cola products to get to the milk).

Someone needs to tell those in charge of marketing that Christmas anytime before December is too much Christmas. Christmas functions like anything else: the more of it you have, the less valuable it is.