Truth-in-advertising laws must have been suspended the day this product reached market. The only thing hot about it is...nothing. Green Mountain Gringos must be truly afraid of the heat if this is their interpretation of hot.
Chili-heads: Don't even bother. You'd do better to just eat flavorful, fresh tomato sauce.
Novices: Knock yourselves out with this one. You shouldn't fear this one at all.