Yes, that was a UW-Madison professor who discovered how to cut cheese with a laser. Let's face it, didn't we all get up every morning wondering, "When are those smarty-pants scientists going to figure out how to cut cheese with a laser already?!?"
Did the world reallyl need this sort of research? Did this do anything to dispel Wisconsin's reputation as a state full of cheeseheads. Other scientists are out there trying to cure cancer, make cars and trucks more efficient, and use plants to reclaim toxic waste sites. Heck, even research into Dick Cheney's pet, clean coal, sounds like a better use of research time. But no, Wisconsin scientists are out there busily trying to figure out how to cut cheese with lasers.
What big breakthrough will they discover next? How to operate a grill full of bratwurst by remote control?