Why so-called enhanced waters (those with vitamins, caffeine, sugar, and whatnot) are selling so well: > ["These waters are marketed to the vulnerable, the naive, the great mass of the population that lives with certain anxieties, a certain lack of confidence, a certain set of dreams and ideals that (if they just drink this) they can be healthy or Arnold Schwarzenegger or Dubya – that this will enhance their lives"](http://www.sfgate.com/cgi-bin/article.cgi?f=/chronicle/archive/2003/04/02/FD152448.
DTL) The newspapers in Madison could use a few proofreaders. The Wisconsin Daily Journal endorsed a candidate in the last election named Pat Roggensack. Of course, in the large, bold headline, the paper endorsed "Part Roggensack." The Capital Times has trouble with homonyms (words that are pronounced the same but have different meanings). A recent editorial discussing the Madison mayoral race used "road" instead of "rode." The Badger Herald is notorious, in our house at least, for its ruthless, unrelenting torture of the English language and its rather casual method of reporting. Not only do sentences in the Badger Herald often run long, but they often run nowhere. Nouns often have trouble pairing up with verbs because the verbs are often conjugated incorrectly. Facts in the Badger Herald are often lacking or distorted. All of this leads to either entertaining or frustrating (depending one's point of view) newspaper consumption.